Following their no. 1 ranking for Customer Service in BusinessWeek‘s annual survey, Amazon.com made the short list in the Marketer of the Year honors from Advertising Age. The write-up briefly gives 5 lessons everyone can learn from Amazon’s consistent success. The full Ad Age section has insights from Hyundai (2009 Marketer of the Year) and other runners-up.
You know who won AdAge’s 2008 Marketer of the Year? That would be Team Obama. And it makes a lot of sense: it was marketing, not substance, that won the day in Election 2008. It is vital that conservatives work to understand new media, marketing tools and strategy that the progressive movement is using so well. Amazon teaches us that it’s really fairly simple to create good marketing.
P.S. Of course, I always have a sizeable Wish List at Amazon <– click to check it out.